10 Corso Como opens its new location overseas during New York Fashion Week.
Milan concept store widens its horizons with the opening in New York during the Fashion Week. 10 Corso Como new store is set to become soon a leading place thanks to the mix of culture, fashion and gastronomy.
10 Corso Como established in 1991 in Milan, from an idea of Franca Sozzani, passionate about art and historical director of Vogue Italia. Since then three more concept stores were open in Asia.
In New York 10 Corso Como is huge, with 2.800 square meters. It occupies an entire floor of the historic Fulton Fish Market Building, in the Seaport District. The choice of the location is not casual, indeed Seaport is one of the epicentres of New York lifestyle. Moreover in the past the neighborhood was inhabited by artists such as Agnes Martin, Jack Youngerman and Ellsworth Kelly.
Interiors and sections however are similar to Milan mother store and the three asiatic loctions of Shanghai, Pechino and Seoul, all designed by the artist Kris Ruhs.
- BLOW – the design capsule collection by Seletti and Studio Job that offers furniture items revisited in a “food” style,
- Arrangements – a modular geometric lighting collection designed by the designer Michael Anastassiades and created by the Italian company FLOS
- Superga exclusive fashion items
- Alaïa limited edition icon pieces and accessories designed for the New York opening.
Finally 10 Corso Como art gallery proposes the inaugural exhibition Helmut Newton, Private Property with 45 unpublished prints by the artist. The exhibition is organized by the Sozzani Foundation in collaboration with Helmut Newton Foundation.