The fourth edition of Arab Fashion Week, the event that brings together Ready Couture collections, Pre-collections and Resorts collection of Middle Eastern designers inaugurates today.
The Arab Fashion Week is organized by the Arab Fashion Council, which defines itself as the largest non-profit organization around the world. The Council is responsible for the development of fashion and creativity in the 22 member countries of the Arab League.
Five days of events, 23 shows, numerous workshops and more than 50 fashion designers from 16 to 20 May in Dubai at the Meydan Hotel Grandstands. After 15,000 registrations counted last year, estimates for this edition include about 16,000 attendees, including visitors belonging to fashion industry and prominent personalities.
The inauguration of 2017 Arab Fashion Week will be held by Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum, president of MBM Investment, real estate investments holding and official partner of the event.
The Arab Fashion Week aims to be an opportunity to present local talents to the world but also to be a space where international designers can export their creations and present them to the Arab world, within a dedicated and prestigious showcase.
Indeed in addition to the presentation of the collections of Arabic designers, there are numerous international guests, including the Italians Renato Balestra and Antonio Marras, and the English designer Georgina Chapman of Marchesa Fashion. Renato Balestra is going to open the Dubai Fashion Week as guest of honor, parading his Spring-Summer Haute Couture Collection.
Beyond the opening catwalk and the presentation of international collections, the Arab Fashion Week’s great success lies in being the world’s Ready Couture landmark, so that this year – during the event – a summit will be dedicated to this fashion segment and its decline in Arab countries.
But what exactly is meant with Ready Couture?
Although a fashion week such as those of Milan, Paris, New York and London, AFW distinguishes by its audience features: the geographical location at the crossroads between East and West and the strong orientation towards luxury customers. Arabic fashion is characterized by a strong demand for exclusivity, guaranteed by tailor-made and customized collections, and the extreme need for privacy.
The calendar itself, which takes place in May, beyond the canonical months of Fashion Weeks’ collections, denotes a difference: Arab Fashion Week is the only fashion week in which Pre-collections are showcased, just in time to intercept the audience that is used to buy Resort collections.
Last but not least, the Arab Fashion Council has organized the Fashion Night Out, a gala dinner with the preview of major collections to few intimate buyers, those VIPs and influential personalities who direct Arab economy and its fashion system.