H2P AG has acquired 90 percent of company shares, whilst Juergen Gessler will be in charge of the remaining 10 percent. It seems that the Strehle family, founder owners, will definitely leave the brand and not play any role in the new company, after their previous formal exit in 2013.
New management aims to relaunch the historical German company in the fashion biz with a future expansion strategy, a renewed management and an even stronger creative team. Strenesse headquarters nevertheless will remain in current headquarters in Nördlingen.
Juergen Gessler – the new CEO – has a long history within Deutsche luxury market, having been marketing director of Porsche Deutschland GmbH before becoming, in 2015, head of Porsche Design group.
His passage in Strenesse is crucial to strengthen fashion brand presence in the German market, of which Gessler totally masters, and to implement a new effective wholesale strategy.
Moreover internationally the expansion will be sustained thanks to Strenesse strong new creative identity, that will be revised and strengthened thanks to the enlargement of the design team that is taking place in these days.