During Milan Fashion Week shines the choice of Iceberg that decided to present the new FW2018/19 collection in an unusual location: the fashion streets of Milan.
The new FW2018/19 Iceberg collection has paraded through Milan most beautiful streets. On an imaginary catwalk from Via Sant’Andrea to Piazza XXV Aprile, going through San Babila, the Duomo and the Castello Sforzesco, an army of models marched in front of buyers, journalists and influencers.
However, the novelties of Iceberg are not limited to the choice of a street fashion show. The creative director of the brand James Long presented an innovative apparel. The designer wanted to stress the merge of the Italian character of the brand and the London style. Its brit footprint has always went together with Italy, Iceberg is a total Made in Italy brand.
Recognizability due to a specific style and novelty are the two pillars of the new women’s fashion collection for the coming autumn winter. Iceberg heritage has been recalled and put into a mixter of new trends to be presented as an apparel collection unique and appealing.
Following the logo revival, the FW2018/19 collection includes colorful garments characterized by the evident presence of the Iceberg macro-logo. The new collection unfolds among some of the cornerstones of Iceberg world. On the one hand the energy of color, with a strong palette and touches of fluo, on the other the discreet charm of leather and knitwear reinvented in oversized key and with asymmetrical tailoring.
Above all knitwear represents the legacy of Iceberg past that Long wanted to bring back into vogue. The talent of the stylist lies into the ability to read from a new perspective everything that is part of the past, of the history of the brand, in the light of new trends.
But also the casual-elegant look that represent the brand mission: Iceberg collection are designed to be worn, are targeted to dynamic people. The luxury sportswear style is still present in FW2018/19 collection. Afterall Long is a Londoner and he loves the relaxed but sophisticated allure of his city.
Despite being on the market since 1974, Iceberg brand has been able to reinvent itself remaining true to its origins. The cartoon vein – which is now ridden by numerous brands, above all Moschino – was one of the flagships of the brand. The sweater depicting Mickey Mouse from this FW2018 /19 collection is a tribute to Disney, with which Iceberg since long time has tightened a close relationship, but also to the techniques of knitting and workmanship of details and it is destinated to become Iceberg new season cult garment.