Mango has announced an expansion plan aimed at Latin America. The fashion retailer is planning a series of stores openings thanks to the local partner Falabella.
Mango has recently expanded its network with the opening in Los Angeles, California. It is the first flagship store in Latin America. The accessible fashion retailer is now planning further expansion in these countries.
In 2019 Mango plans a series of new openings, starting from Chile. Indeed in this country 55 POS are already available, due to the partnership with the local retail player Falabella.
Nuria Font – manager of Mango retail franchise – declared the centrality of Latin America in the group’s internationalization strategy. The partnership with Falabella allows the retailer to expand first in Chile and later also to other Latin countries such as Peru, Colombia and Argentina.
The group’s retail strategy involves entering the country first in the capitals, and then reaching the main cities in the area. The list of urban centers has already been drawn as well as the scouting of the stores’ locations.
Mango will continue with the combination of flagship stores and franchised ones, with a ratio of approximately 40% vs. 60%. A strategy that in the past has already proved being successful in supporting development and encouraging growth.