ME.LAND ANNOUNCES DEBUT AT PITTI UOMO

FashionOnAir Fashion On Air Me.Land shoes

The brand of shoes Me.Land will take part in the next edition of Pitti Uomo in Florence.

Me.Land will be present at the 95th edition of Pitti Uomo in Florence thanks to the success achieved in the last year and it has already scheduled its presence at the Micam in February in Milan.

Me.Land is born from the intuition of the French designer Frédéric Robert. Before founding his own brand, Robert worked at Dior, Hermès, Kenzo and Lanvin, where he designed the first  brand logo sneakers.

Me.Land is a skilful mix of French creativity and Italian savoir faire. The footwear is indeed produced by specialized craftsmen in the Marche region, known in Italy for its leather processing districts.

Autumn-winter 2019/20 collection that will be presented at Pitti Uomo takes up the distinctive features of the Punk movements, such as the Mod’s and Beatniks communities. Indeed brand  collections are inspired by youth subcultures, in particular by rebellion movements of French youth.

The result are dark-colored shoes, between black, blue and forest green. However, AW 19/20 Me.Land footwear creations are distinguished by motifs inspired by underground cultures. Among these the tartan fabric, ennobled by Burberry, and details of reflective and yellow fabric that recall the night workers.

Indeed Frédéric Robert is used to collaborate with young Parisian talents from different sectors, from street art to jewelery. French designer’s goal is to promote the underground and sparkling creativity of Paris. Among them emerges the name of the jeweler Thomas V.

The result of the collaboration with Thomas V is a capsule collection of limited edition footwear. The shoes are hand painted one by one and dedicated to the theme of travel. Footwear is distinguished by the golden color, the wind rose and the presence of a votive medal of St. Christopher.

The creations of  Me.Land can be purchased online, on e-commerce website. In Italy it is possible to find them at Société anonyme in Florence and in France at Le Bon Marché in Paris. The capsule collection with Thomas V can also be purchased on the website of the brand.

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